The Byproducts of Biking to Work

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In mid-August I began riding my bike to work regularly three to four times a week. The reasons I decided to start pedaling to work were partly exercise, partly savings, and partly because I am in a unique position to do so. Not everyone is conveniently living a few miles from their workplace, so I figured I’d change up my routine.

I expected to feel better physically, but I didn’t expect the change in routine to have some of the other impacts I’ve experience. Let’s call them cognitive byproducts of biking? I’m not a scientist.

Biking to work daily is challenging me not only to get from point A to point B, but to anticipate Point A.1, Point A.2, etc… and how to do it in away that makes the journey gratifying.

Driving to work is relatively thoughtless, right? We can pretty much wear whatever we want, carry whatever we want, and navigate without fear of being squashed like a pancake.

Overall, the process has made me a lot more thoughtful. I wake up a lot earlier. Some experts said that a bunch of successful people also wake up really early, so that’s not a bad thing.

I begin to strategizing what food I should eat (people fuel) to timing (avoid morning rush) to supplies I need for the day(what I absolutely need, what I don’t) all before the sun is up. I also feel exempt from a “daily grind.” I am able to take it slow, stop for a coffee, take some photos.

Oh and all this occurs twice a day. Home and back.

Biking is the bomb.

8 Life Lessons We Learned from The Ultimate Warrior Growing Up

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I was saddened to learn of the passing of James “The Ultimate Warrior” Hellwig this morning. The Ultimate Warrior was an unparalleled energy in the pro wrestling universe for over a decade. The man took down Hulk Hogan for crying out loud and seized the WWF Championship and Warrior’s Intercontinental Championship in doing so. From ‘WWF Superstars’ on NES to pillow pals, it was all just very…ultimate. Thanks for the good times, UW.

Here you’ll find the, maybe not always as clear as day, life lessons left for us by the experience that was The Ultimate Warrior.

1. Be Yourself
“Normal people, the people that walk the streets every day, we cannot understand.”

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2. Family First
“The family that I live for only breathes the air that smells of combat. With or without the face-paint I am the Ultimate Warrioooooorrrr!!!”

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3. Challenge is Opportunity

“Come on in where nightmares are the best part of my daaaaaaaayyyyyy. I live for anger and frustration. Combat is where I will be.”


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4. Loyalty

“Load the spaceship with the rocket fuel, load it with the Warriors.”

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5. Snap Into It

6. Be Relentless
“To attack and keep comin’. Not to ask, but just to give. Not to want, but just to send.”

ultimate-warrior-o (1)7. Be a Pal

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8. Be Unforgettable 

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This may be a bit excessive for a blog post about how a small Twitter interaction influenced a purchasing decision, but I think it’s an important lesson for some brands. Follow the chain of tweets below to see how a little social listening paid off for the Able Baker bakery and coffee shop in Maplewood, NJ.

Personal touch matters.

I know the payoff is only about five bucks today, but I had a positive experience and would consider the Able Baker first if I was in the market for gourmet pastries, cakes, you name it.

Dissolve Teaches Us to be Bold and Have a Little Fun

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Be bold. Stock footage provider Dissolve Inc (http://www.dissolve.com) wants to sell, so what do they do? They do just that by brilliantly poking fun at their own business.

The video above was created using all of Dissolve’s footage and was written by Kendra Eash for McSweeney’s Internet Tendency. McSweeney’s is a San Fran based publishing company that also operates as a daily humor website.

Read Eash’s complete poem below. The link to the site follows.

THIS IS A
GENERIC
BRAND
VIDEO.

BY KENDRA EASH

- – – -
We think first
Of vague words that are synonyms for progress
And pair them with footage of a high-speed train.

Science
Is doing lots of stuff
That may or may not have anything to do with us.

See how this guy in a lab coat holds up a beaker?
That means we do research.
Here’s a picture of DNA.

There are a shitload of people in the world
Especially in India
See how we’re part of the global economy?
Look at these farmers in China.

But we also do business in the U.S.A.
Or want you to think we do.
Check out this wind energy thing in Indiana,
And this blue collar guy with dirt on his face.
Phew.

Also, we care about the environment, loosely.
Here’s some powerful, rushing water
And people planting trees.
Our policies could be related to these panoramic views of Costa Rica.

In today’s high speed environment,
Stop motion footage of a city at night
With cars turning quickly
Makes you think about doing things efficiently
And time passing.

Lest you think we’re a faceless entity,
Look at all these attractive people.
Here’s some of them talking and laughing
And close-ups of hands passing canned goods to each other
In a setting that evokes community service.

Equality,
Innovation,
Honesty
And advancement
Are all words we chose from a list.

Our profits
are awe-inspiring.
Like this guy who’s looking up and pointing
At a skyscraper or a kite
While smiling and explaining something to his child.

Using a specific ratio
of Asian people to Black people to Women to White men
We want to make sure we represent your needs and interests
Or at least a version of your skin color
In our ads.

Did we put a baby in here?
What about an ethnic old man whose wrinkled smile represents
the happiness and wisdom of the poor?
Yep.

Source: http://www.mcsweeneys.net/articles/this-is-a-generic-brand-video

Thank you for letting me tell your story, Sixers.

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Today, the buzzer will sound on what has been an unimaginable first step in my career. I can’t thank the Philadelphia 76ers organization enough for letting me tell their story for the past three seasons through social media, photo, video and design. I went places I never thought I’d go and worked with people who became like family.

If you told me two and a half years ago that I would be called upon to take flight with my favorite NBA team and capture every moment, I would have told you, “Never.” Well, it happened. It happened not because of me, but because of the support and trust of the 76ers, my family, and my friends.

I hope you’ve enjoyed their story as much as I’ve enjoyed telling it.

Thank you.