Today, while driving 95 North out of Philadelphia I received a message from [PE] (DMV/Penn State based hip-hop group) member Mike Wallz that asked “How would you describe Primary Element and what do you like most about us?” I couldn’t immediately respond, because I was behind the wheel and I wanted to make sure I gave Mike a helpful response.
First things first, I started following [PE] about a year ago. I was turned on to the group by friend and video producer DJ Broccoli who had been working closely with the group. It only took a few bars for me to get hooked on what these guys were doing.
I was persistant in sharing their music over the social web and was especially determined to promote their album “Ambition” that dropped last February. I continue to follow the group’s progression closely and share my thoughts and PR insight as it arises.
So, to answer your question Mike…
I would describe [PE] as original college steppin’ dream chasers in hot pursuit of greatness. When I say greatness it’s not limited to hip-hop. These are hip-hop and visual art visionaries with ambition pushing others to be ambitious through their creative flows.
What I saw in [PE] was a fresh, young talented trio working tenaciously to create a completely original sound. If there is one absolute truth in this world it’s that you cannot deny hard work. [PE] is continuously evolving and growing their sound, which makes each release worth while. What I also like about [PE] is that the group is transparent to it’s fan base. When I wake up and check my Twitter feed I usually know what Stan’s eating or what Stephen’s working on. It’s great from a fan perspective to follow the evolution of a group and especially their sound. Finally, what I think sets [PE] apart and why they are a likable group is that they have chosen to be who they are and promote what they believe. Go get it!
CHECK OUT PRIMARY ELEMENT’S LATEST RELEASE “KID THINGS”