In the wake of Facebook’s pre and post f8 platform design changes, New York based social media and branded content company Big Fuel had posed a few questions for their Twitter followers. I’ve been actively engaging with Big Fuel the past couple of days and exchanging views about the Facebook changes and what impact it will have. In a short amount of time we covered topics from consumer behavior to the affects it will have on the music industry.
A BIG thanks to Big Fuel for responding and prompting thought provoking dialogue.
Here’s the convo…
@jerryrizzo @bigfuel I wouldn’t call it an evolution of #tech, but rather an evolution of how we share our lives publicly on the social web. #Facebook
@bigfuel @JerryRizzo Great point, how so?
@jerryrizzo @bigfuel Let’s face it, the engagement on Facebook is unparalleled and increasing daily. The changes are simply a response to it.
@jerryrizzo @bigfuel Some users believe Facebook makes changes just to do it. These users don’t realize change is determined by how they use Facebook.
@bigfuel @JerryRizzo EXCELLENT response, Jerry. Would you say the initial frustration is more of a reaction to the learning period than the changes?
@jerryrizzo @bigfuel That could be it, but who are they kidding? They’ve been invested in the site for years. It’s not a desire, it’s a necessity.
@jerryrizzo @bigfuel Can you say brand ambassadors? Open graph beta is going to allow us to share favorite brands, bands and activities in real time.
@bigfuel @JerryRizzo Definitely! Do you think that Facebook’s changes are going to make the music industry finally re-invent its business model?
@jerryrizzo @bigfuel I can’t really say. I’m not familiar with the model and the relationships that drive it. If you mean shift to digital, then yes.
@bigfuel @JerryRizzo Shift to digital has been a point of friction in recent years, especially with record companies trying to control flow of $
@bigfuel @JerryRizzo But now that music consumption and social media are so closely intertwined, record companies are forced to find a working model