Build Deeper Brands With Instagram by Jerry Rizzo


You’re posting quality content, timing your posts and monitoring your  post frequency, but your fans are still not engaging your brand as much as you would like.  Popular instant mobile photo app Instagram may be just what your brand needs to achieve more transparency, depth and overall fan engagement.

#Hashtag Campaigns

Challenge your fans to upload relevant Instagram photos with your brand’s hashtag or popular hashtags that are related to your brand.  This keeps your brand on your fans’ mind while they’re on the go and spurs them to post and comment on creative Instagram photos on your brand’s fanpage or site.

Let’m Inside

Allow your brand to be more transparent by sharing exclusive Instagram photos of early product development, event planning or strange encounters from around the office.  Your brand’s fans want to know what goes into your brand and the people behind it.

Boost the Buzz

Are you experiencing social media success with a current campaign? Why not keep it going?  By promoting the existing campaign’s title as it’s own hashtag or encouraging promotional fan Instagram photos you can keep your buzz buzzin’.

Brands Without Borders

Find out where your fans are by prompting them to post Instagram photos with your branded products at interesting locations.  This not only provides engaging content for your fans, it also allows you to learn more about your brand’s reach.  Who knew teens in Sao Paulo love your hand knitted caps?

Drive Your Fans to Drive Your Brand

What you intend for your brand and what your consumers do with it can waver.  Let your fans show you how they like to experience your brand with Instagram photos.  Ask your fans or followers how your brand fits into their everyday lives.  You may be surprised to find  that your fashionable knitted hats are actually very functional outerwear granting your branding strategy a rugged new angle.