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This may be a bit excessive for a blog post about how a small Twitter interaction influenced a purchasing decision, but I think it’s an important lesson for some brands. Follow the chain of tweets below to see how a little social listening paid off for the Able Baker bakery and coffee shop in Maplewood, NJ.

Personal touch matters.

I know the payoff is only about five bucks today, but I had a positive experience and would consider the Able Baker first if I was in the market for gourmet pastries, cakes, you name it.

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