The New Myspace and What it has to Offer Brands

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Welcome to the New Myspace! Gone are the days of feverishly stalking your latest crush, spending endless hours creating bulletins and filling out surveys that include the important questions such as “What was the last thing you touched?”

The new guys over there at Myspace have taken our old friend, added a dynamic user interface, loaded it with a robust music library and enhanced profiles to appeal to designers and musicians alike. By selecting your intended use upon registering, your New Myspace profile will enable the appropriate functions for you to do your thing (e.g. video upload for filmmakers and music upload for musicians).

Bigger and more brand friendly

Brands will have no complaints with the creative opportunity New Myspace’s 1600 x 1024 profile image yields. The new profile layout also features a 130-character allotment to describe yourself/brand.

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Despite the site being deeply rooted with it’s music browsing and sharing capabilities, users are still very much able to produce text (1024 character limit), photo and video posts that can be viewed on user’s connection feeds.  Posts can then easily be shared to Twitter and Facebook.

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5 Things Your Brand Should Start Doing With Instagram Right Now

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Hopefully by now your brand has joined the 40+ million users in sharing photos with the widely popular mobile app Instagram and hopefully it has proven to heighten engagement, provide compelling content and afford your brand added depth.

If not, go do that right now.

I’ll wait.

I am sure you’re an all-star when it comes to applying the perfect filter or capturing the perfect angle, but there are a few features and tricks Instagram yields that are a little less obvious that will help attract and engage your awesome brand army!

Consistency Wins in Instagram Hashtagging

 If you are reading this, I am going to assume you are the woman or man with your hands on the brand (say that five times fast! Just kidding. Don’t.). And since you are assigned that role, I’ll also assume you are a wildly enthusiastic creative solar flaring with the brightest ideas your company has ever seen. I’m like a mind reader, I know.

It’s not secret that hashtags are effective for organizing posts and helping content gain traction organically (meaning without being paid for) or at least that’s the ideal. As your company’s branding guru you’ve probably developed time and time again a creative hashtag for a specific campaign to help promote across Twitter, Tumblr, G+, etc…

Where you will win with hashtags on Instagram is by designing a unique hashtag with longevity. A hashtag that will accompany every Instagram photo you share. The reason for this is being that your hashtag is tied to a compelling piece of visual content that can then be in turn displayed on your website, Facebook, G+, or micro-blog by way of RSS or a third-party aggregator such asStatigram or SnapWidget.

You now have created a visually stimulating driver for your social platforms, website and blogs; a place where your fans can check out what you’ve been up to and easily share giving your profiles and content a little more muscle.

Additionally, by remaining consistent with your hashtags on Instagram, you are setting the record for how the hashtag should be used within the social space further fortifying visual branding within your social communities. 

Location, location, location

Using Instagram works like this: Take a photo, make it awesome with filters, write a clever little caption and share it. Right?  100% right, just not 110% right.

Instagram allows user to tag the location of photos by using Foursquare’s geo-location technology. Geo-tagging a location is an easy way of authenticating your brand’s photo and simply saying, “Hey, check out this awesome photo from the awesome place we actually just visited.”

I know it may not sound astonishing, but you’d be surprised how your community responds when they know your brand is out and about interacting in an interesting place or just places in the neighborhood.  Really send it all the way home with the location tag.

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Featured: Conversation with MensHealth.com

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MensHealth.com’s Kasey Panetta recently caught up with me to poke my brain about social media and how it can be effective in searching for your next gig. I wanted to be clear in that optimizing social search is simple and puts the job search, CEO, and hiring managers at your fingertips. Kasey also called upon a few others with social savvy to weigh in on the topic.

Tweet Your Way to Your Dream Job

by Kasey Panetta

“just got a new suit. who wants 2 #hireme?”

Twitter may sometimes seem like a 140-character cesspool of celebrity gossip and teenage angst, but, if used correctly, it can be a killer job-hunting tool.

Just ask Jerry Rizzo, Social Media Coordinator for the Philadelphia 76ers, who used Twitter to make the connections to land his dream gig. When the Sixers—home of our favorite Men’s Health intern, Evan Turner—launched a contest to choose the team’s new mascot, Rizzo registered Twitter accounts for two of the final suggestions, @PhilEMoose and@BFranklinDogg, and started tweeting. Impressed with Rizzo’s entrepreneurial efforts, Sixers brass soon offered the amateur a plum social media job.

And Rizzo isn’t the only one using the site for a career boost: There were nearly 300 million mentions of jobs, job openings, and hiring opportunities on Twitter in 2012, according to the company.

But like any job search, tweeting for employment is still a daunting task. So we enlisted the help of top career experts to come up with this 7-step plan to get you from @yourcouch to @thecorneroffice.

Step 1: Pick the Right Handle and Headshot
Create a handle that is reflective of who you are, but also professional, says Rich DeMatteo, co-founder of Bad Rhino, Inc., a Philadelphia-based social media marketing agency. It’s probably easiest to use your name—particularly if you’re in a more traditional field—but if you’re trying to brand yourself, tie it into your blog title or company name. As for the picture, a simple headshot (it doesn’t have to be professional) is best.

Step 2: Fill Your 160-Character Profile
Keep it memorable yet professional, and avoid long sentences, says DeMatteo. Make sure what you say makes sense for the industry and company you want to work for. For example, if you’re looking to work in accounting, be a little more formal.  Try “I’m John Smith. I have a CPA from XX University.” and link to your LinkedIn.  If you’re in graphic design, be a little quirky.  Try “John. Social Media. Peanut Butter and Banana Sandwiches.” with a link to your portfolio. Most importantly? Be transparent, says DeMatteo. You want to sound the way you actually are.

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Social Media: Penn State’s Office of Social Media’s Geoff Rushton

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I recently caught up with Penn State Office of Social Media’s social media manager Geoff Rushton to talk social strategy, trends and how social media has aided Penn State University in crisis over the past year. Geoff is a Penn State Class of 2001 College of Communications graduate with a strong background in journalism, public relations and new media management.

Established in the fall of 2011, the Office of Social Media is keeping a pulse of what is going on in the social sphere on and off campus as well as providing guidance and collaboration for individuals or organizations who want to fine tune their social efforts.

“The great thing for us at Penn State is that there are a lot of people here to learn from.” said Geoff of the benefits of exploring social media on Penn State’s diverse campus.

Dear Old State’s social media following boasts nearly 350,000 members. It’s the responsibility of the Office of Social Media to keep up with, what Geoff referred to as, a “wealth of content” ranging from the College of Agricultural Science to the Clown Nose Club. He also noted the challenges that the surplus of content brings.

When crisis emerged in the past year at the University, millions all over the world weighed in over the social media airwaves to publicize their thoughts. Geoff explains the approach the Office of Social Media took to facilitating conversations, disseminating news,  and responding to questions surrounding the “white hot” issues via Penn State’s social channels.

To wrap my conversation with Geoff I asked him a couple questions about emerging trends he anticipates in the coming year and his thoughts on the current state of the social media workspace. Geoff explains how anyone can make social media part of their career.

A very big thank you to Geoff Rushton for his time and  insight.

Featured Startup: PSU Pledge

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Interview with PSU Pledge co-founder Cory Trimm

Q&A with PSU Pledge co-founder Garrett Miller

Q: What is PSUPledge.com and how does it work?

A: Put most simply, PSU Pledge is a Twitter-driven donations engine benefitting the Penn State IFC/Panhellenic Dance Marathon. PSU Pledgers simply “authorize” the PSU Pledge application to their Twitter account, make a pledge per tweet, credit an organization if you like, and watch your total pledge grow between now and THON – and see how your friends are doing as well. Once you reach the $50 threshold, you’re able to verify your pledge – lending some credibility to large donations. What’s unique about PSU Pledge is that we don’t handle your Twitter account information, or your payment information at all. We use Twitter’s OAuth API system for all Twitter functions, so we never see your password, and all donations are still handled through THON’s in-place donation system.

Q: When did you start working on PSUPledge.com

A: I began conceptual work on PSU Pledge back in late July, around the same time that the NCAA sanctions came out. Daily, all I saw was negative publicity surrounding the University community that I love, and in my frustration, I was inspired to do something impactful for Penn State. Since then, this has been a project I’ve worked tirelessly on in between sleeping and working full time, and while exhausting, was also immensely rewarding.

Q: What was your goal when you started developing the site?

A: Our goal was simply to create a new, innovative way for people to direct money towards the world’s largest student-run philanthropy, by doing something they already do, and making it fun. By “gamifying” it through allowing PSU Pledgers to compare themselves and their organizations against their friends, as well as share their pledge totals, we hoped that this would encourage users to perhaps tweet more, spreading the word about THON in the process.

Q: How has the goal changed?

A: The overall goal of PSU Pledge has not changed – to simply be a fun, innovative way to drive fundraising to a remarkable cause, all For The Kids. However, from the outset, we did have to make some scope changes simply based on time available to devote to the project. That said, we’re looking to the future, and still have plenty of ideas of what we hope is yet to come.

Q: What’s PSUPledge’s future OR What can we expect from this group of developers in the future?

A: PSU Pledge’s future is to grow – we want to expand our team, enhance our site and its functionality, and add support for other social networking platforms. To eventually move into the space of an even more comprehensive web application, more sharing options and better support for mobile devices, we think that PSU Pledge has a very bright future ahead of it – getting there just takes time and talent.

Follow @PSUPledge on Twitter | Visit PSUPledge.com to learn more